In these days print and electronic media ads flooded order of political parties. Fund financing ads that are not necessarily small, it is estimated that each political party can swallow even billions of rupiah. The assumption that the ad is built political parties as the most effective medium in introducing the “who, what, how, and why it’s a political party to the general public.
However, reviews of the stakeholders in these ads (the party elite and politicians) that do people really need the political advertisement or basic needs? Indonesian people do not need slogans, speeches, and either such Barack Obama style of speech or speech like Soekarno now not needed.
In fact, from election to election of the political elite party in this country are very smart and sophisticated spoken, able to attract people so that keeps people eventually chose to become their representatives and leaders. Unfortunately, when the position is obtained, he even had total amnesia - they forget all what have spoken and promised in their campaign, even they caught to social autism devastating public - he did not know what is happening around, do not know what the people are facing.
Why these all happen to our political leader? The reason is that their main concern is to gain the power, the prestigious and wealthy life not really the fate of people who are living under poverty. The campaign of political parties only sells out lie to the public through dreams - dream that is not realistic, may not even run. Despite the political advertisement raise various issues in tune with the taste of constituents, it does not become more than just a "coupling" the taste of political constituents, any politics, regardless of invasive species from various angles. Like a shopping center, political party to appear before the consumer. This should not happen. Political party that has integrity is a political party that has a fundamental platform and was followed by voters, not the political party of any willingness to follow voter’s wish.
In addition, the fundamental platform of political party is working together with people preparing strategic steps to the global financial crisis on poverty and to rob radical public corruption. To set up strategic action means to implement the program, not a concept, not a bombastic sophisticated rhetoric, but to stick on the action. In short, indeed people do not need advertisment, but rather they only ask if you want to be leaders or aspirator of its community, Work with people, find solutions that work best for the welfare and progress of the better life of the society.
If only the elite of political parties or those who want to lead this country have the courage and willingness to work with society, it is easy to get the heart of the people to give their choice. They do not need to advertise themselves with the cost of so many. They just need consistency and commitment to build together with the people's welfare and progress of living together. Thus, it is wise if the party elite and the politicians to keep in mind that is it true that people need advertisement?
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